The Best Ideas Come As Jokes

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Advertising legend David Ogilvy said “The best ideas come as jokes. Make your thinking as funny as possible”. Here I explain why I think he was right. Part of a longer interview by Clear Lessons Foundation available here.

Turbulent times… you’ve got to laugh

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Brexit, Trump, years of uncertainty… ah you’ve got to laugh. Ideally, big, sincere, belly laughs.   Turbulent times throw up serious challenges and big opportunities. And that means the need to think differently, and have big, bold ideas, whether that’s … Read More