Time For The Big Creative Workout?

  Year end can provide the perfect opportunity to challenge Business As Usual and get teams charged up to think differently. In turbulent times, our ability to think differently and imagine new possibilities becomes our biggest competitive advantage. And that … Read More

The Best Ideas Come As Jokes

Advertising legend David Ogilvy said “The best ideas come as jokes. Make your thinking as funny as possible”. Here I explain why I think he was right. Part of a longer interview by Clear Lessons Foundation available here.

Turbulent times… you’ve got to laugh

Brexit, Trump, years of uncertainty… ah you’ve got to laugh. Ideally, big, sincere, belly laughs.   Turbulent times throw up serious challenges and big opportunities. And that means the need to think differently, and have big, bold ideas, whether that’s … Read More