The 3 R’s of hitting your punchline

  “If at first the idea is not absurd, then there is no hope for it.”   – Albert Einstein.

Advertising legend David Ogilvy said “The best ideas come as jokes. Make your thinking as funny as possible”. Here I explain why I think he was right. Part of a longer interview by Clear Lessons Foundation available here.

Brexit, Trump, years of uncertainty… ah you’ve got to laugh. Ideally, big, sincere, belly laughs.   Turbulent times throw up serious challenges and big opportunities. And that means the need to think differently, and have big, bold ideas, whether that’s … Read More

What’s in a name? Well… everything really.

It’s a funny business, writing comedy.