Time For The Big Creative Workout?

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  Year end can provide the perfect opportunity to challenge Business As Usual and get teams charged up to think differently. In turbulent times, our ability to think differently and imagine new possibilities becomes our biggest competitive advantage. And that … Read More

The Best Ideas Come As Jokes

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Advertising legend David Ogilvy said “The best ideas come as jokes. Make your thinking as funny as possible”. Here I explain why I think he was right. Part of a longer interview by Clear Lessons Foundation available here.